Welcome to the Boutique Fitness Marketing Podcast

Learn to market your fitness studio in a more productive, practical &  profitable way!

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Tired of aggressive, loud, and pushy marketing advice? Looking for a holistic marketing approach that’s sustainable and natural for your fitness business?

Then you’re in the right place because it’s time to redefine what marketing means for boutique fitness studios.

Marketing touches every aspect of your business: it’s tied to your pricing structure, sales process, brand photography, website, lead generation efforts, and more. It’s how you attract, convert and retain clients continuously. But if you’re a fitness expert and not a marketing professional, how do you make sure your marketing works how you need it to?

On The Boutique Fitness Marketing Show, your host Connie Holen is diving into all things marketing for boutique fitness studios. From how to create the right intro offer to exploring the world of paid ads, Connie breaks down what you need to know to market a boutique fitness studio in a way that gets you results and makes your brand stand out.

Meet your host, Connie Holen

Connie Holen is a web designer, digital strategist, speaker, and educator. As a Mindbody Certified Business Consultant, Squarespace Expert, and Authorized Trainer, Connie brings technical expertise and creativity to each project she leads.

Her boutique web design agency—Pixality Design, works with fitness and wellness studio owners to create websites that are easily found, are easy to update, and provide visitors with an exceptional online experiences. Pixality has helped over 400 wellness and fitness professionals launch (and manage) engaging and streamlined websites. Connie is also a retired Air Force Pilot and lives outside Lincoln, Nebraska, with her husband and four sons.