—the pixality blog—
Web Design Tutorials
for Fitness Studio Owners
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Upgrading Your Squarespace Website from 7.0 to 7.1 – What You Need to Know
Squarespace released version 7.1 in 2020, and many studio owners are now wondering if a redesign is in order. Here are some FAQs that break down these changes to help you decide if now is the right time for a redesign.
Your Go-To Guide for Creating Mindbody Websites
Having a website with great design is critical for your studio. Here are some tips on building a Mindbody-integrated website for your studio.
Fitness Brand Design Examples
The visual look of your new boutique fitness business is a critical element in your marketing toolkit. In this post, I'll showcase some of my favorite brand design projects that highlight how thoughtful design can elevate a boutique fitness studio's presence and success.
Fitness Brand Design 101: Fitness Branding That Gets Noticed
Your brand is what makes you different from the competition. Here are some tips to help you ensure your fitness brand design ticks all the boxes.
Building Squarespace Fitness Websites: what you need to know for your fitness or yoga Studio
Looking to build a website that gets noticed for your studio? Here’s what you need to know about building Squarespace fitness websites.
Nine Fitness Website Design Ideas for 2024
How do you make a studio website that gets your business noticed? Here are nine fitness website design ideas for 2024.
Yoga Website Design: How to Create a Yoga Website Your Students Will Love
Great yoga website design requires thought and planning. Here’s a breakdown of how to create a yoga website your students will love.
Pilates Website Design Guide: Create the Best Pilates Studio Website
Creating a new website for your Pilates studio can be a big undertaking. Here are some tips on how you can nail your Pilates website design.
Mindbody Alternatives 2024: Finding the Best Fitness Studio Software
Choosing the right scheduling software for your fitness studio is about more than just booking classes. Here’s a Mindbody alternatives list, updated for 2024.
How to Create a Social Media Links Page on Your Website
Having a quick-access, streamlined “links” page (ie. Linktree) for your fitness studio is a great way to bridge the gap between your social media posts and the actions you want people to take on your website.
Boutique Fitness Marketing: How-to Leverage Search, Social, & Signage
Marketing takes time and effort. Here are three areas to look at when working on your boutique fitness marketing — search, social and signage.
Is Using ChatGPT for Website Copy a Good Idea?
AI writing tools are more popular than ever, but they definitely have some pitfalls. Here’s what you need to know about using AI for website copy.
A Practical Guide to Website Accessibility for Fitness Studio Owners
As a fitness studio owner, you know accessibility is important, and your website is no exception. Here’s a practical guide to website accessibility.
How Often Do You Need to Redesign Your Fitness Website?
For best performance, websites should be updated regularly. Here’s what to consider when determining if it’s time for a fitness website design.
SEO Spam Emails: Do You Really Need to Be Concerned?
Is your inbox being bombarded with SEO spam? Here’s what you need to know about SEO spam emails and what actually matters regarding your website SEO.
How to Open a Boutique Fitness Studio — And Get It Noticed Online!
While you’re in the weeds of getting your boutique fitness studio ready for opening — hiring a team, planning schedules, choosing software — it’s all too easy to forget about the part where you actually market your business.
Fitness Studio Photography: How to Get Great Brand Photos!
When people are choosing a fitness studio, first impressions matter. Here’s how to make the biggest impact with with your fitness studio photography.
How to Optimize Your Fitness Studio's Google Business Profile
Optimizing your Google Business Profile makes your studio easier to find in searches. Here’s what you need to know about SEO for fitness studios.
How to Make Local Content Marketing Work for Your Fitness Studio
So where do you begin? Start writing blogs? Hire an SEO agency? Launch a Google Ad campaign? The truth is that there are many different approaches for content marketing with a local focus, and the good news is you don’t have to spend thousands of dollars each month to be effective.
Fitness Website Design: The Ultimate Guide
Your fitness studio website needs to make a great impression. Here’s a comprehensive guide to getting started with fitness website design.
How to Design a Fitness Landing Page that Makes an Impact
A landing page can help you turn visitors into buyers. Here are some ideas on how you can create a fitness landing page that converts.
Fitness Studio Marketing 101: Crafting a Conversation
In conversations with my clients, I find one item is always hovering somewhere near the top of the list: digital marketing. The problem is, confusing terms like “cost per click” and “conversion tracking” make many of us want to give up before we even begin. If that’s you, you’re not alone!
How to add a Mindbody Login | Register Link to your Squarespace Website
Trying to add a Mindbody Login | Register link to the navigation of your Squarespace 7.1 or 7.0 website? Here’s how:
The Best Video-on-Demand Platforms for Fitness and Yoga Studios
Adding a video-on-demand element to your fitness or yoga studio? Here’s my take on the best platform options on the market right now.
7 Questions to Ask Before Hiring a Fitness Website Designer
You're ready for the new website—it's time to go online with your class scheduling, make it easy for your clients to book with you on the go, or maybe you're just ready to have your online space look as good as your in-person one.
Now...who to hire to design and build the thing?!
4 Common Fitness Website Mistakes (and how to fix them!)
When you’re building (or rebuilding!) a website for your studio, the choices can be overwhelming. Mistakes are bound to happen along the way. Here are some common pitfalls, and simple ways to avoid them on your site.
4 Legal Agreements You Need to Operate Your Wellness Business Online
Here are 4 legal agreements you should think about acquiring when teaching your classes online:
Re-evaluating your Pricing Structure (with Teresa Zanardelli)
Chances are, you’ve made some changes in your studio recently. The pricing landscape has certainly changed with many studios adding virtual options to their schedules, and making changes due to reduced capacities. You’ve had to pivot and pivot fast, and now as we are settling to the new normal with pricing and offerings it’s time to re-evaluate.
3 Must-Haves Every Fitness Business's E-Mail Marketing
E-mail marketing is the most cost-effective, trackable, and efficient way to grow your client base and maintain relationships. In my experience working with fitness business owners, there are a few mistakes I see coming up time and time again
Why I Recommend Squarespace to Fitness & Wellness Business Owners
You're busy running a studio, you don't have time to worry about your website being hacked. Choosing the right platform from the start can save you much time and frustration later.
How to add digital products to your studio business for the long run
Using digital products effectively and strategically needs to be part of your Studio of the Future plan. Let’s talk about things you need to consider as you develop the right strategy for your studio.
5 Ways to Save Money on your Fitness or Wellness Studio Webiste
Starting to think you need to make major changes to your website? Or even create an entirely new website? But, you know you don’t have the budget for a full website project. That’s okay. What’s not okay? Having a website that can’t evolve with you right now.
Do you have the right tech tools in place for 2021?
The tech tools you use to operate your studio, engage with your members, and grow your business are more important than ever. So, let’s talk about how to make sure you have the right tools in place to meet your studio’s needs—now and into the future.
6 Tips to Brand and Promote Your Virtual Business
Instead of waiting for “normal,” the time has come to look forward. To focus again on the business basics of attracting, converting, and retaining clients. Transition from thinking of virtual as a temporary solution. Embrace the hybrid business model and integrate your virtual offerings into your business as part of your way forward.
How to Sell Retail on Your Studio Website
Are big holiday retail sales even possible this year? Yes. With an open mind and the willingness to explore the website tools you already have, hosting a successful retail store on your website is not only possible, it’s a necessity.
How to Use Mindbody for Your Appointment Based Business
Let’s look at three ways to improve your website - and position your appointment-based business for maximum growth - both now and into the future. Starting with a makeover of the Mindbody appointment widget!
Integrating MindBody with Squarespace: Everything you Need to Know
Stuck integrating one of your Mindbody widgets on your Squarespace website? You’re in the right spot. Here are the most frequently asked questions I get from Mindbody-powered fitness and wellness studios.
Mindbody not working on your Squarespace 7.1 website? Here’s the fix!
Mindbody Appointment widget not working? Enrollments widget showing overlapping text? Widget out of place, stuck on the side of your site? Squarespace support tells you it’s a Mindbody issue. Mindbody support tells you it’s a Squarespace issue. The good news is, it’s a quick and easy fix:
The Studio of the Future: What to Expect & How to Adjust Your Business
Don’t let change get you or your business down. The current challenges can be a pivot point you can use to improve your business model and create your future studio. Keep offering your clients incredible value - both in person and online - and you’ll come out of 2020 with a strong, flexible and resilient business.
How to add a “Join Waitlist” button to your website’s Mindbody schedule
While we all love the Mindbody class booking widget for making on-site scheduling easy, it’s easy to miss the small text notification that a class is waitlisted.
6 Ways to Bring Your Studio Online After COVID-19
Should you take your classes online? Recommendations and tech-set-up options to support your community amidst COVID-19 limitations
Tech Tool Recommendations for Fitness and Yoga Studios
As a web designer and marketing strategist for the fitness and wellness industry, I have calls with studio owners every single day. One topic that times up time and time again is “ what tech tools should I be using?”
Getting Started with MINDBODY’s Branded Web Tools (MINDBODY webinar)
Peanut butter and jelly. Cheese and wine. MINDBODY and Squarespace. These are just a few things that spring to mind when I think of iconic duos that go together perfectly.
Your Marketing Toolkit: 6 Brand Assets to Market Your Studio Online
Today’s post goes a little deeper into the marketing toolkit to talk about the core assets (in addition to your website!) that you need to effectively market your brand online.
How to Build a Website for your Studio (Mindbody Guide)
If you’re a client of mine, have spent some time on my website or have even just spoken to me for more than 10 minutes, you’ll know that I’m a huge fan of MINDBODY. I recommend it to anyone with a class-based wellness or fitness business.
Building An Awesome Brand (with Seran Glanfield)
A brand is so much more than a logo, some fonts, a color choice or a theme song! Your brand is what people think of and feel when they hear your name, see your logo or walk into your studio.
How to Attract Media Coverage For Your Fitness Or Yoga Studio
In the modern era, gaining media coverage for your studio is still of utmost importance. And, of course, getting published in a print publication is still something to celebrate about! But the focus has now shifted to the digital world, which brings endless opportunities to studio owners.
Using the Squarespace Announcement Bar to Promote Studio & Spa Offers
We’ve spoken many times on this blog about the importance of having an irresistible new client offer AND making that offer impossible to miss for someone visiting your website for the first time. Today, we’ll look at one easy way to design this right into your website, through the use of an announcement bar.
How To Create Effective Landing Pages For Your Studio Website
Landing pages are an indispensable tool for studio owners. They can be used to sell new student offers, seasonal promotions, or encourage event registrations. Not only are landing pages an effective sales tactic, but they mean you can add focused, temporary offers to your website without having to redesign your home page every month.
6 Things You Need To Create A Professional Looking Website
So, you’re about to open your very first fitness studio. Congratulations! It’s an incredibly exciting time for any fitness professional. That said, it can also be a little overwhelming. The good news is, you don’t need a 20-page content strategy document and thousands of social media followers before you launch.
How to create a smooth customer journey on your studio’s website
It’s no secret that your fitness, yoga or pilates studio website serves an incredibly important purpose. It’s where potential clients come to find out who you are, what you do and what you’re about, and where new and returning customers can check your schedule and book classes. But your website is also so much more than that. It’s an opportunity to take your customer on a journey— one where they ultimately become the type of loyal client who recommends your studio to all their friends.
Is E-Mail Marketing a Waste of Time for Your Fitness Studio?
Conventional online marketing advice is that ALL businesses should make gaining newsletter subscriptions via their websites priority numero uno. Hold it right there...let's examine that idea for fitness and wellness studio owners!
Create a Fitness Brand Message that Converts
While getting potential customers to your site in the first place is half the battle, it’s only the beginning of the buyer’s journey. And if you’re getting lots of views on your website but it’s not converting into bookings, it could be because you’re missing one pivotal part of your marketing strategy — your bold brand message.
How to get more Google reviews for your fitness or yoga studio
Collecting positive Google reviews isn’t just important for your state of mind — it’s actually a crucial business activity to improve your fitness studio’s SEO and reputation.
Three 5-minute tasks to do today to improve your fitness studio’s SEO
You don’t need to be a tech wizard or have hours each day to dedicate to improving your fitness studio's SEO. By taking these three simple, 5-minute tasks today, you can lift your Google game and boost your SEO ranking.
The Complete Guide to Integrating MINDBODY with Squarespace Sites
This guide will walk you step-by-step through how to set-up your Branded Web account and install MINDBODY scheduling widgets and Buy Now buttons on your Squarespace website.
How to Use Promotional Pop-ups to Promote your Latest Offer
How do you feel about pop-ups? If you're like most people you find them irritating at best and a total turn-off at worst. They do work though. With more people seeing your offer (can't miss it!) more people will take advantage of it. So stick with me, they are at least worth considering...
How to Set-up your Squarespace Website to Take Event Registrations
Things get busy this time of year...yoga festivals, workshops, fun runs...everyone wants to be out enjoying the crisp, cool air and feeling fit! If you're stepping into the event planner role this season, your Squarespace website can help you promote, process payments and collect registration information so you can make this thing an organized reality.
How to Keep Your Search Engine Ranking Safe During a Website Redesign
If you’ve had a website for some time and you’re ready for a new one – one which complements your established business – are you worried a redesign will have a negative effect on your hard-earned slot in the search engine rankings?
Beginner SEO for Yoga, Fitness and Wellness studios
If the mere mention of “SEO” brings on an immediate brain fog, or it feels like an intricate maze, full of confusing riddles, this blog post is for you!
Best online schedulers for fitness & wellness businesses
Let's talk online schedulers! This is something that comes up a lot and is definitely an essential part of creating a website that really works for your fitness or wellness business.
3 Ways to Use Video on Your Fitness or Yoga Studio Website
Video is a great way to show the atmosphere of your studio online. Try any of these 3 different ways to use video on your website...
Websites 101: 18 Terms Every Fitness Studio Owner Should Know
“Wait, so a web developer isn’t the same thing as a web designer….?” "Website hosting and domain hosting are different?" These mysteries (and more!) explained here.