—the pixality blog—
Web Design Tutorials
for Fitness Studio Owners
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Boutique Fitness Marketing: How-to Leverage Search, Social, & Signage
Marketing takes time and effort. Here are three areas to look at when working on your boutique fitness marketing — search, social and signage.
SEO Spam Emails: Do You Really Need to Be Concerned?
Is your inbox being bombarded with SEO spam? Here’s what you need to know about SEO spam emails and what actually matters regarding your website SEO.
How to Optimize Your Fitness Studio's Google Business Profile
Optimizing your Google Business Profile makes your studio easier to find in searches. Here’s what you need to know about SEO for fitness studios.
How to Make Local Content Marketing Work for Your Fitness Studio
So where do you begin? Start writing blogs? Hire an SEO agency? Launch a Google Ad campaign? The truth is that there are many different approaches for content marketing with a local focus, and the good news is you don’t have to spend thousands of dollars each month to be effective.
How to Design a Fitness Landing Page that Makes an Impact
A landing page can help you turn visitors into buyers. Here are some ideas on how you can create a fitness landing page that converts.
Fitness Studio Marketing 101: Crafting a Conversation
In conversations with my clients, I find one item is always hovering somewhere near the top of the list: digital marketing. The problem is, confusing terms like “cost per click” and “conversion tracking” make many of us want to give up before we even begin. If that’s you, you’re not alone!
The Best Video-on-Demand Platforms for Fitness and Yoga Studios
Adding a video-on-demand element to your fitness or yoga studio? Here’s my take on the best platform options on the market right now.
3 Must-Haves Every Fitness Business's E-Mail Marketing
E-mail marketing is the most cost-effective, trackable, and efficient way to grow your client base and maintain relationships. In my experience working with fitness business owners, there are a few mistakes I see coming up time and time again
How to add digital products to your studio business for the long run
Using digital products effectively and strategically needs to be part of your Studio of the Future plan. Let’s talk about things you need to consider as you develop the right strategy for your studio.
Do you have the right tech tools in place for 2021?
The tech tools you use to operate your studio, engage with your members, and grow your business are more important than ever. So, let’s talk about how to make sure you have the right tools in place to meet your studio’s needs—now and into the future.
6 Tips to Brand and Promote Your Virtual Business
Instead of waiting for “normal,” the time has come to look forward. To focus again on the business basics of attracting, converting, and retaining clients. Transition from thinking of virtual as a temporary solution. Embrace the hybrid business model and integrate your virtual offerings into your business as part of your way forward.
The Studio of the Future: What to Expect & How to Adjust Your Business
Don’t let change get you or your business down. The current challenges can be a pivot point you can use to improve your business model and create your future studio. Keep offering your clients incredible value - both in person and online - and you’ll come out of 2020 with a strong, flexible and resilient business.
6 Ways to Bring Your Studio Online After COVID-19
Should you take your classes online? Recommendations and tech-set-up options to support your community amidst COVID-19 limitations
Tech Tool Recommendations for Fitness and Yoga Studios
As a web designer and marketing strategist for the fitness and wellness industry, I have calls with studio owners every single day. One topic that times up time and time again is “ what tech tools should I be using?”
How to Attract Media Coverage For Your Fitness Or Yoga Studio
In the modern era, gaining media coverage for your studio is still of utmost importance. And, of course, getting published in a print publication is still something to celebrate about! But the focus has now shifted to the digital world, which brings endless opportunities to studio owners.
Is E-Mail Marketing a Waste of Time for Your Fitness Studio?
Conventional online marketing advice is that ALL businesses should make gaining newsletter subscriptions via their websites priority numero uno. Hold it right there...let's examine that idea for fitness and wellness studio owners!
How to get more Google reviews for your fitness or yoga studio
Collecting positive Google reviews isn’t just important for your state of mind — it’s actually a crucial business activity to improve your fitness studio’s SEO and reputation.
Three 5-minute tasks to do today to improve your fitness studio’s SEO
You don’t need to be a tech wizard or have hours each day to dedicate to improving your fitness studio's SEO. By taking these three simple, 5-minute tasks today, you can lift your Google game and boost your SEO ranking.
How to Keep Your Search Engine Ranking Safe During a Website Redesign
If you’ve had a website for some time and you’re ready for a new one – one which complements your established business – are you worried a redesign will have a negative effect on your hard-earned slot in the search engine rankings?
Beginner SEO for Yoga, Fitness and Wellness studios
If the mere mention of “SEO” brings on an immediate brain fog, or it feels like an intricate maze, full of confusing riddles, this blog post is for you!