E-mail marketing is the most cost-effective, trackable, and efficient way to grow your client base and maintain relationships. In my experience working with fitness business owners, there are a few mistakes I see coming up time and time again

You're busy running a studio, you don't have time to worry about your website being hacked. Choosing the right platform from the start can save you much time and frustration later.

Using digital products effectively and strategically needs to be part of your Studio of the Future plan. Let’s talk about things you need to consider as you develop the right strategy for your studio.

Starting to think you need to make major changes to your website? Or even create an entirely new website? But, you know you don’t have the budget for a full website project. That’s okay. What’s not okay? Having a website that can’t evolve with you right now. 

The tech tools you use to operate your studio, engage with your members, and grow your business are more important than ever. So, let’s talk about how to make sure you have the right tools in place to meet your studio’s needs—now and into the future.

Instead of waiting for “normal,” the time has come to look forward. To focus again on the business basics of attracting, converting, and retaining clients. Transition from thinking of virtual as a temporary solution. Embrace the hybrid business model and integrate your virtual offerings into your business as part of your way forward.

Are big holiday retail sales even possible this year? Yes. With an open mind and the willingness to explore the website tools you already have, hosting a successful retail store on your website is not only possible, it’s a necessity.

Let’s look at three ways to improve your website - and position your appointment-based business for maximum growth - both now and into the future. Starting with a makeover of the Mindbody appointment widget!

Stuck integrating one of your Mindbody widgets on your Squarespace website? You’re in the right spot. Here are the most frequently asked questions I get from Mindbody-powered fitness and wellness studios.

Mindbody Appointment widget not working? Enrollments widget showing overlapping text? Widget out of place, stuck on the side of your site? Squarespace support tells you it’s a Mindbody issue. Mindbody support tells you it’s a Squarespace issue. The good news is, it’s a quick and easy fix:

Don’t let change get you or your business down. The current challenges can be a pivot point you can use to improve your business model and create your future studio. Keep offering your clients incredible value - both in person and online - and you’ll come out of 2020 with a strong, flexible and resilient business.

While we all love the Mindbody class booking widget for making on-site scheduling easy, it’s easy to miss the small text notification that a class is waitlisted.

Should you take your classes online? Recommendations and tech-set-up options to support your community amidst COVID-19 limitations

As a web designer and marketing strategist for the fitness and wellness industry, I have calls with studio owners every single day. One topic that times up time and time again is “ what tech tools should I be using?”

Peanut butter and jelly. Cheese and wine. MINDBODY and Squarespace. These are just a few things that spring to mind when I think of iconic duos that go together perfectly.

If you’re a client of mine, have spent some time on my website or have even just spoken to me for more than 10 minutes, you’ll know that I’m a huge fan of MINDBODY. I recommend it to anyone with a class-based wellness or fitness business.

In the modern era, gaining media coverage for your studio is still of utmost importance. And, of course, getting published in a print publication is still something to celebrate about! But the focus has now shifted to the digital world, which brings endless opportunities to studio owners.

We’ve spoken many times on this blog about the importance of having an irresistible new client offer AND making that offer impossible to miss for someone visiting your website for the first time. Today, we’ll look at one easy way to design this right into your website, through the use of an announcement bar.

Landing pages are an indispensable tool for studio owners. They can be used to sell new student offers, seasonal promotions, or encourage event registrations. Not only are landing pages an effective sales tactic, but they mean you can add focused, temporary offers to your website without having to redesign your home page every month.

So, you’re about to open your very first fitness studio. Congratulations! It’s an incredibly exciting time for any fitness professional. That said, it can also be a little overwhelming. The good news is, you don’t need a 20-page content strategy document and thousands of social media followers before you launch.