—the pixality blog—
Web Design Tutorials
for Fitness Studio Owners
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Fitness Brand Design Examples
The visual look of your new boutique fitness business is a critical element in your marketing toolkit. In this post, I'll showcase some of my favorite brand design projects that highlight how thoughtful design can elevate a boutique fitness studio's presence and success.
Fitness Brand Design 101: Fitness Branding That Gets Noticed
Your brand is what makes you different from the competition. Here are some tips to help you ensure your fitness brand design ticks all the boxes.
Boutique Fitness Marketing: How-to Leverage Search, Social, & Signage
Marketing takes time and effort. Here are three areas to look at when working on your boutique fitness marketing — search, social and signage.
Fitness Studio Photography: How to Get Great Brand Photos!
When people are choosing a fitness studio, first impressions matter. Here’s how to make the biggest impact with with your fitness studio photography.
How to Make Local Content Marketing Work for Your Fitness Studio
So where do you begin? Start writing blogs? Hire an SEO agency? Launch a Google Ad campaign? The truth is that there are many different approaches for content marketing with a local focus, and the good news is you don’t have to spend thousands of dollars each month to be effective.
How to Design a Fitness Landing Page that Makes an Impact
A landing page can help you turn visitors into buyers. Here are some ideas on how you can create a fitness landing page that converts.
Fitness Studio Marketing 101: Crafting a Conversation
In conversations with my clients, I find one item is always hovering somewhere near the top of the list: digital marketing. The problem is, confusing terms like “cost per click” and “conversion tracking” make many of us want to give up before we even begin. If that’s you, you’re not alone!
The Best Video-on-Demand Platforms for Fitness and Yoga Studios
Adding a video-on-demand element to your fitness or yoga studio? Here’s my take on the best platform options on the market right now.
3 Must-Haves Every Fitness Business's E-Mail Marketing
E-mail marketing is the most cost-effective, trackable, and efficient way to grow your client base and maintain relationships. In my experience working with fitness business owners, there are a few mistakes I see coming up time and time again
How to add digital products to your studio business for the long run
Using digital products effectively and strategically needs to be part of your Studio of the Future plan. Let’s talk about things you need to consider as you develop the right strategy for your studio.
Do you have the right tech tools in place for 2021?
The tech tools you use to operate your studio, engage with your members, and grow your business are more important than ever. So, let’s talk about how to make sure you have the right tools in place to meet your studio’s needs—now and into the future.
6 Tips to Brand and Promote Your Virtual Business
Instead of waiting for “normal,” the time has come to look forward. To focus again on the business basics of attracting, converting, and retaining clients. Transition from thinking of virtual as a temporary solution. Embrace the hybrid business model and integrate your virtual offerings into your business as part of your way forward.
The Studio of the Future: What to Expect & How to Adjust Your Business
Don’t let change get you or your business down. The current challenges can be a pivot point you can use to improve your business model and create your future studio. Keep offering your clients incredible value - both in person and online - and you’ll come out of 2020 with a strong, flexible and resilient business.
6 Ways to Bring Your Studio Online After COVID-19
Should you take your classes online? Recommendations and tech-set-up options to support your community amidst COVID-19 limitations
Tech Tool Recommendations for Fitness and Yoga Studios
As a web designer and marketing strategist for the fitness and wellness industry, I have calls with studio owners every single day. One topic that times up time and time again is “ what tech tools should I be using?”
Your Marketing Toolkit: 6 Brand Assets to Market Your Studio Online
Today’s post goes a little deeper into the marketing toolkit to talk about the core assets (in addition to your website!) that you need to effectively market your brand online.
Building An Awesome Brand (with Seran Glanfield)
A brand is so much more than a logo, some fonts, a color choice or a theme song! Your brand is what people think of and feel when they hear your name, see your logo or walk into your studio.
How to Attract Media Coverage For Your Fitness Or Yoga Studio
In the modern era, gaining media coverage for your studio is still of utmost importance. And, of course, getting published in a print publication is still something to celebrate about! But the focus has now shifted to the digital world, which brings endless opportunities to studio owners.
Is E-Mail Marketing a Waste of Time for Your Fitness Studio?
Conventional online marketing advice is that ALL businesses should make gaining newsletter subscriptions via their websites priority numero uno. Hold it right there...let's examine that idea for fitness and wellness studio owners!
Create a Fitness Brand Message that Converts
While getting potential customers to your site in the first place is half the battle, it’s only the beginning of the buyer’s journey. And if you’re getting lots of views on your website but it’s not converting into bookings, it could be because you’re missing one pivotal part of your marketing strategy — your bold brand message.